WestJet Christmas Miracle: real-time giving

This is how every company’s PR must roll. 🙂 By far, this is my favorite videos about companies doing it right for their customers and of course, for their branding, image and PR.

I will remember WestJet and hopefully, I get to fly with them to feel how they value their best assets, the customers and the staff.

Please watch and prepare to be teary eyed.

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